Digital product passports (DPPs) create a unique digital twin of a physical product. This digital twin can store and transmit information about the products, such as their materials, product story, origin, environmental impact, quality, durability, etc. between brands, manufacturers, consumers, recyclers, resellers, NGOs, etc.

The information stored in digital twins can be accessed by anyone using unique identifiers that are embedded in products, either as QR codes, NFC chips, or RFID tags. These digital twins also enable circular fashion by enabling customers to take end-of-life actions like reselling, recycling and donation from their doorstep.