How do we make a difference?
- By creating circular product loops
- By simplifying sustainability for our customers
Circular Product Loops
We create super sustainable product loops by partnering with best sustainable brands, conscious customers and responsible circularity (re-use, remanufacture, recycle) partners.
Partnership with best sustainable brands
We partner with brands that religiously follow sustainable practices while curating their products. Their sustainability values include practices such as use of 100% organic material, use of vegan materials, eco-friendly processing, fair trade, fair wage, etc. Our brand partners don’t just sell products. Each one of them has an interesting stories and a compelling purpose behind their existence.
Engagement with customers with high sustainability values
Customers are the most important part of our value chain. Their support Infinite X helps drive this whole initiative towards its goal of zero landfill.
Collaborating with Circularity Partners
Our circularity (re-use, re-manufacture, recycle) partners help us complete the circular loop. They ensure that every clothing collected from our customers comes back into the value chain instead of ending up in a landfill. We ensure that the post-usage returned products reach the right R partner in right time for them to go through the right process in order to derive maximum value out of them, thereby reducing the harmful effect of fashion on our planet.
At present, the sustainable fashion industry faces multiple challenges. One of the most prominent ones is the confusion around sustainability claims made by brands. These claims generally lack details, are unclear, misleading, and difficult to compare.
With the sustainability simplified initiative, we seek to make these claims by our selling partners simple and easy to understand for our customers.