To glamorise cotton and handloom as a fabric of choice.
We design for women who have a meaningful relationship with their clothes. Our silhouettes are western and the fabrics are handcrafted in India. We consider the weavers as artists and our design concepts are based on highlighting the beauty of the fabric.
Our production facilities are locally based which keeps our supply chain and logistics extremely short and transparent.
We are in continuous hustle to reach zero waste. Till now, we are able to reduce our waste to 1-3% as against industry norm of 12%.
Sowmya is a Fashion Designer by passion and qualification.
Her entrepreneurial journey started when she relocated to India after living and working oversees for over 13 years.
When she relocated back to Bangalore and started rebuilding her social circle, her friends and family started commenting on what she wore and asked her to design outfits for them. The need in the community to find western silhouettes that both fit and flattered the “Indian Mom” body type coupled with encouragement and support from her family, led to SOUL By Sowmya.
SOUL By Sowmya is designed to appeal to women who value a meaningful relationship with clothes.
Being a brand founded by a woman and for women, we celebrate the versatility of being feminine and offer simplicity in variety in our collections. We are working towards building this brand both as a national and global name for glamorizing cotton and handloom as a fabric of choice.