Purpose

To build a sustainable community and make people aware of sustainable fashion.

Let’s start with the term ‘Amalgam’. In simpler terms, amalgam is an even combination of two or more things. Subsequently, the idea is to ‘Amalgamate’ in other words, “coming together and spreading oneness to safeguard the integrity of our world”.

Amalgam as you can grasp is a ‘Sustainable Brand’. In other words, sustainability is conditioned right from designing to marketing. The chief idea behind the creation of ‘Amalgam’ is to make our people aware of the worth of a trendy sustainable lifestyle, instead of running behind the toxicity of “Fast Fashion” that promotes environmental degradation.

Sustainability Simplified

Handcrafted Jewellery

100% Hemp Tops

100% Hemp Trousers

100% Hemp Dresses and Shirts

Brand Story

There’s a lot that has happened in the past year in terms of how our life changed in different aspects and this made me think a lot what is it that will come out of all this? For me, it was the “little things” that mattered the most and I believe for most of us it was the same. As we went through emotional turmoil, it changed our lives like never before.It has made huge impacts on everyone’s life. pre-pandemic everyone’s life was chaotic, we were trying to run before time. Having leisure time was a dream for many. So, expecting them to take out some time for nature, thinking about little things seemed to be impossible. From the poem leisure recalling a line here: “no time to stand and spare.” We didn’t have time to see the beauty of nature. 

In March 2020, the spark of coronavirus ignited everywhere in the world and so to prevent the cause lockdown was imposed in each that had its effect. Every place was shut and we were forced to sit at our homes. There was neither any movement of peoples on-road nor do any of the shops were open. As Mahatma Gandhi says, “Earth has everything for everyone’s need but not for anyone’s greed.” This is what 2020 has taught us, fighting for survival, living for survival, and not for greed. When in lockdown everyone of us was at home, we looked at the nature around us very closely, like seeing the sky changing its color, birds chirping, roads covered with dogs, roads were clean. 

We made some lifestyle changes. In doing so, we picked some eco-friendly activities, which have now become my mantras for a healthy and sustainable life. After seeing all this we, humans were ashamed of what we have done to nature. And so post-pandemic living life was not a thing but how we can live without disturbing nature is a thing. This is what we call sustainable living. In the field of fashion: Every other blogger and influencer used to show their new clothes but now they show common people how to style the same clothing piece in different ways. on the other hand, offices were forced to start their work from home which saved tonnes and tonnes of energy, electricity. Govt started making campaigns like adopt stray dogs. 

After years and years, Ganga was clean again, we could have even seen dolphins in them. Throwing garbage on the streets is not a thing anymore for most of us, cleaning the streets are a new trend. Talking to nature in our free time and thinking of how we conserve these beautiful things that earth has given us as a gift is a new thing post-pandemic.
These little steps changed life post-pandemic.